As Latin’s latest rising star, Rauw Alejandro approaches music with a winner’s mentality — and it’s paying off.⁠
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“I see [music] as a sport,” says Alejandro, 28. “If you are doing the job well — you are disciplined and you are focused — the coach will give you an opportunity to play an important game. ⁠
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Rauw Alejandro
Photographer: Mary Beth Koeth for Billboard
Digi: Javier Sanchez
Styling: Darius Baptist
Hair: Alexis Centeno
Makeup: BBellabyMillie
Location: El Tucán