Younger photographers — and honestly older ones too — need to hear this:

Being wanted is not the same thing as being respected.

I’ve photographed billionaires, finance executives, major companies, politicians, celebrities, and brands people would recognize instantly. Again and again I’ve watched wealthy clients praise the work, praise the vision, praise the talent… and then suddenly become “confused” when the invoice arrives.

One production company told me a commercial shoot would roughly cost $5k. By the time they required a Digi Tech, lighting, assistants, rentals, mileage, travel, hotels during spring break, and gear delivery, my expenses alone were over $6,000. They refused the invoice and said they’d only pay $5k total.

Another company flew me to NYC to photograph top executives over a ten-day period, then refused to pay hold days, food, transportation, or my assistant’s hotel — the assistant carrying gear up and down 47 floors.

Another finance client wanted full rights to the images so they could distribute them to magazines and media outlets. I flew from Dallas to Miami, rented gear, bought custom gels for the shoot, rented a car, and delivered exactly what they wanted. I invoiced $4,150 INCLUDING usage rights. They immediately pushed me down to $3k.

Here’s what I’ve learned:

Artists are taught to be grateful for access.
Powerful people are taught to negotiate everything.

Your talent is not the invoice.
Your boundaries are.

Stop subsidizing wealthy clients with your own exhaustion, flights, hotel rooms, assistants, gear, food, licensing, and peace.

If someone has the budget for luxury offices, branding campaigns, private equity deals, magazine PR, and million-dollar image management strategies, they have the budget to pay the artist properly.

I’m no longer interested in being “easy to work with” at my own expense.

Know your worth.
Protect your gift.
And stop apologizing for charging what your work is actually worth.

Younger Photographers Older Ones Too | Need to Hear This

Jamal Murray for New Balance

Celebrity Cruises // Beyond // Saint-Nazaire, France